(863) 602-0152
Monday - Friday: 09:00 AM - 05:00 PM (863) 602-0152

Pay Per Click

See how our skills can really help.

PPC Put Simply

Whether you know it as PPC, or Pay Per Click, this is a popular type of marketing strategy that most use to promote a product or brand. When implemented properly by a team like Techanic, PPC ads can be powerful and beneficial. The main goal of PPC ads is to help with a popular threat, generating traffic.
Trimming

A Deeper Explanation

Pay-Per-Click advertising is a tool that companies use to acquire traffic and views to their website or product. This strategically placed ad appears when certain niche keywords are used in the search, and every ad click is then billed to the advertiser. Search engine advertising is the most familiar type of PPC due to the fact the advertised link will appear with niche related searched keywords.
There is more that goes into a successful PPC campaign than you would think. Techanic PPC campaigns stand out for being different. Our expert team uses different strategies such as identifying correct keywords, or proper ad text, and using those keywords accordingly to implement them into professional PPC landing pages or advertising groups. We keep things straight forward with a clear call-to-action strategy to ensure high optimization. These ads are rated on a quality score to determine their performance. If the ads return with a positive score, search engines reward advertisers accordingly for the more ad clicks generated. When you enter social media platforms, things tend to get cloudy for people. Trust experienced professionals like the Techanic team to help you with your PPC advertisement today.

A Deeper Explanation

Pay-Per-Click advertising is a tool that companies use to acquire traffic and views to their website or product. This strategically placed ad appears when certain niche keywords are used in the search, and every ad click is then billed to the advertiser. Search engine advertising is the most familiar type of PPC due to the fact the advertised link will appear with niche related searched keywords.
There is more that goes into a successful PPC campaign than you would think. Techanic PPC campaigns stand out for being different. Our expert team uses different strategies such as identifying correct keywords, or proper ad text, and using those keywords accordingly to implement them into professional PPC landing pages or advertising groups. We keep things straight forward with a clear call-to-action strategy to ensure high optimization. These ads are rated on a quality score to determine their performance. If the ads return with a positive score, search engines reward advertisers accordingly for the more ad clicks generated. When you enter social media platforms, things tend to get cloudy for people. Trust experienced professionals like the Techanic team to help you with your PPC advertisement today.

How to Properly Implement PPC

Facebook and Youtube are practically havens for Pay-Per-Click ads. Why is that? In 2020, a study showed that more than a billion people use Facebook, and those users watch about 8 billion videos every day. Another report found, from 2019, states that due to channels like Youtube, videos alone have boosted internet traffic by about 80%. With this being said, social media platforms have been very active, and are only growing, and it only seems like PPC ads are following this

Facebook PPC Ads work by tallying each click on the Facebook ad, and charging the advertiser by each click. You may also be charged more based on your video views. PPC campaigns can help increase sales while generating more traffic to a website. There are 9 different types of ad placements that Facebook uses:
Facebook Audience Network
Facebook Desktop Newsfeed
Facebook Mobile Newsfeed
Instagram Feeds
Instagram Stories
Right-Hand Column
Facebook In-Stream Videos
Suggested Facebook Videos
Facebook Instant Articles

Other Considerable PPC Options

Google and Youtube have been working together to bring ads to Youtube’s platform. This collaboration allows advertisers to find their targeted audience easier, and study behaviors based on their search history. With this data, marketers can target this prospect audience who may have recently searched their product or have seen their ads. Here are the three types of Youtube advertisements to consider when determining a successful strategy:

Bumpers

These are typically short ads, around 6 seconds, placed before a video starts

TrueView Ads

There are two types of these. “In-Stream Ads” which are skippable, and attached to the main video. “In-Display Ads” (now known as Video Discovery Ads) which appear during a Youtube search.

Pre-roll Ads

These ads are unskippable and generally appear halfway through the current playing video.
Proper marketing techniques and advertising continue to generate success for businesses like yours every day. Techanic can properly help you identify your PPC desires and customize a strategy specifically for your business.

We Deliver Results.
Imagine What More Exposure To Your Business Would Look Like...